Pay Per Click Advertising That Generates Leads, Not Wasted Spend
Pay-Per-Click (PPC) advertising is one of the fastest ways to get your business in front of people who are actively searching for your services. Instead of waiting months for rankings to grow, PPC puts you at the top of Google and Microsoft search results and drives targeted traffic straight away.
- Google Ads and Microsoft Ads campaigns
- Conversion tracking + call/enquiry optimisation
- Keyword research + negative keyword protection
- Transparent reporting and ongoing improvements
Let’s improve the ads that bring you enquiries.
Tell us what you do, which services you want to promote, and the areas you cover. We’ll review your current ads or your website if you’re starting fresh and come back with clear, prioritised recommendations to improve results and reduce wasted spend.
What Is PPC Advertising & How Does It Work?
PPC (Pay Per Click) advertising is a paid marketing method that places your business in front of people actively searching for your services. You appear in sponsored results on search engines and platforms, and you only pay when someone clicks your ad. This makes PPC one of the most measurable ways to generate leads, because you can see exactly how many clicks, calls and enquiries you receive from your spend.
The key benefit of PPC is search intent. Unlike many advertising channels where people are passively browsing, search ads target users who are already looking for what you offer.
Our PPC advertising is built around profitable outcomes such as more calls, more enquiries, and better quality leads. We focus on smart keyword targeting, clean campaign structure, conversion tracking, and continuous optimisation so your budget goes to the searches that actually convert.
For most service businesses, PPC works best when it’s paired with a strong landing page experience. That means fast-loading pages, clear service information, trust signals (reviews, accreditations), and a clear call-to-action—so clicks turn into enquiries rather than bounces.
PPC Platform
Google Ads Management for High-Intent Leads
Google Ads is the most widely used PPC platform and is often the best starting point for businesses that want a consistent lead flow. It allows your ads to appear at the top of Google search results when people search for services you offer.
A high-performing Google Ads campaign is built on more than just “adding keywords”. You need a clean structure, the right match types, strong ad copy & ongoing search term management.
This is where many campaigns leak budget: they show for broad, irrelevant searches because negative keywords aren’t being updated, and the targeting isn’t tight enough.
We focus on building campaigns that produce profitable outcomes. That includes keyword research based on intent, local targeting, conversion tracking, and ongoing optimisation.
- Structured campaigns built for clear data and optimisation
- Keyword research + negative keyword protection
- Conversion tracking for calls and enquiries
- Ongoing ad testing to improve click-through rate and lead quality
PPC Platform
Microsoft Ads (Bing) Management to Expand Reach and Lower Costs
Microsoft Ads (commonly called Bing Ads) places your business across Bing, Yahoo and Microsoft partner search networks. While it has lower search volume than Google, it can be a highly profitable platform as it often has a lower cost-per-click in many industries and strong conversion quality.
Microsoft Ads is especially valuable if your audience tends to use desktop search or if you serve an older demographic
Just like Google, performance depends on correct targeting, clean campaign structure, and regular search term optimisation. Microsoft Ads also supports importing Google Ads campaigns, but the best results come from tailoring ads, extensions and targeting to the platform rather than relying on a “copy and paste” approach.
- Reach customers across Bing, Yahoo and Microsoft networks
- Often lower CPC compared to Google in many sectors
- Strong lead quality in local and service industries
- Ideal as a second platform alongside Google Ads
Local PPC
Local PPC Ads to Generate Calls and Enquiries in Your Service Area
Local PPC advertising is designed to generate enquiries from customers in the areas you actually serve. Instead of paying for clicks from the wrong locations, local PPC uses precise location targeting, radius targeting, and service-area settings to focus spend where it can convert.
Local PPC is ideal for trades and service businesses, but it also works well for any company serving defined geographic areas. When it’s structured correctly, it becomes a consistent lead generator that you can scale by expanding locations, services, and budgets.
- Location targeting to focus spend where you actually work
- High-intent keyword strategy for better lead quality
- Call and enquiry optimisation for higher conversion rate
- Scalable campaigns as you expand services and locations
Get a FREE PPC Audit and a Clear Action Plan
Not sure why your ads aren’t generating the right leads, or want to reduce wasted spend?
Request a free PPC audit, and we’ll review your targeting, keywords, ad copy, tracking, and landing page journey with recommendations to improve performance.
Our Pay Per Click Process
PPC works best when it’s managed with consistent optimisation, not set up once and left to run. Our process is designed to reduce wasted spend, improve lead quality, and make performance predictable over time.
Discovery & Goal
We start by understanding your services, areas covered, ideal customer, and what a “good lead” looks like. This helps us build campaigns around outcomes.
Account / Website Review
If you already have ads running, we review your current account structure to identify wasted spend and quick wins. If you’re starting fresh, we review your website and competitor landscape to plan the right campaign approach.
Keyword Research & Campaign Planning
We research high-intent keywords and build a targeting plan around your best services and locations. This includes match type strategy and a negative keyword framework to prevent irrelevant traffic.
Tracking & Conversion Setup
We ensure accurate conversion tracking is in place such as form submissions, phone calls & key button clicks.
Campaign Build & Review
Once we have built your campaign we send over what we have created to see if you'd like to change anything.
Campaign Build & Launch
Once your campaign has been approved we set your campaign to live.
Our Reviews
We’re proud to support businesses across the UK with Domains, Website Hosting, Website Design, and SEO. Here’s what our clients say about working with Conor Bradley – Digital Agency.
Client Case Studies
Here are a few recent projects showing how we design websites that look professional, build trust quickly, and generate enquiries. Each case study highlights the client’s goals, our approach, and the outcome.
Apex Finance (Sutton Coldfield)
Hyde Park Pharmacy (Doncaster)
The Yorkshire Editor (Sheffield)
Frequently Asked Questions
To get started with Google Ads click here to sign up and set up your first campaign.
To get started with Microsoft Ads click here to sign up and set up your first campaign.